Specialization: Entrepreneurship, Marketing Management, Business Environment and policy.
Email: robita9 [AT] gmail.com
Administrative activities: Head of Commerce Department, Manipur University w.e.f 17/10/2016 to 17/10/2019.
Membership of different Academic and Professional Bodies:
Member of Creative Commerce Professor’s Forum serve under Samanvay Shodh Prashikshan Evam Seva Samiti, Udaipur, Rajasthan.
The presiding officer in an Internal Complaints Committee on Prevention, Prohibition and Redressal of Sexual Harassment of Women Employees and Students in Higher Education Institutions.
Member of The Institutional Human Ethics Committee, Manipur University
Member of Creche Centre, Manipur University.
Member of Finance Committee, Manipur University.
Member of Court Committee, Manipur University.
All Indian Commerce Association, New Delhi.
North East India Council for Social Science & Research, Shillong.
Indian Institute of Public Administration, New Delhi.
Member of the Board of Studies, School of Social Sciences.
Member of the Library Sub-Committee.
Member of Executive Council, Former Academic Staff College
Academic Council Member.
Member of North East India Commerce and Management Association.
PAPERS PUBLISHED IN REFEREED NATIONAL AND INTERNATIONAL JOURNALS
Industrialization and its impact on Smallholder Farmer Entrepreneurs: A Comparative Study of Manipur, India, published by Consortium Books Pvt. Limited. ISSN: 0973-1369, 2018 Business Vision, Page no 27-41.
“Impact of Social Media Influencer on Instagram User Purchase Intention: The Food Industry” Published in the “ Vidyabharati International Interdisciplinary Research Journal (Special Issue)” ISSN 2319-4979, September 2021.
“Attitude and Intention of University Students Towards an Entrepreneurial Career: An Insight from Manipur University” Vidyabharati International Interdisciplinary Research Journal (Special Issue)” ISSN 2319-4979, September 2021.
PAPERS PUBLISHED IN EDITED BOOK
India towards 100% Financial Inclusion, in the edited book of A. Rajmani Singh, Empowering Rural India Through Financial Inclusion: A Descriptive Study of Manipur, India, published by Manakin Press Pvt.Ltd, New Delhi, 2020. Page no 321-330.
“Impact of COVID-19 on Entrepreneurs and the Adaptation Strategies: An insight from Manipur” at the International Conference –“Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era” on 6th and 7th August 2021 organized by School of Business & Management, CHRIST (Deemed to be University), Bannerghatta Road Campus, Bangalore, India.