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Prof Robita Sorokhaibam

Designation: Professor

Specialization: Entrepreneurship, Marketing Management, Business Environment and policy.

Contact: +91-7005673457

Email: robita9 [AT] gmail.com

M.Com, Ph.D.

Administrative activities: Head of Commerce Department, Manipur University w.e.f 17/10/2016 to 17/10/2019.

 

  1. Membership of different Academic and Professional Bodies:

  • Member of Creative Commerce Professor’s Forum serve under Samanvay Shodh Prashikshan Evam Seva Samiti, Udaipur, Rajasthan.

  • The presiding officer in an Internal Complaints Committee on Prevention, Prohibition and Redressal of Sexual Harassment of Women Employees and Students in Higher Education Institutions.

  • Member of The Institutional Human Ethics Committee, Manipur University

  • Member of Creche Centre, Manipur University.

  • Member of Finance Committee, Manipur University.

  • Member of Court Committee, Manipur University.

  • All Indian Commerce Association, New Delhi.

  • North East India Council for Social Science & Research, Shillong.

  • Indian Institute of Public Administration, New Delhi.

  • Member of the Board of Studies, School of Social Sciences.

  • Member of the Library Sub-Committee.

  • Member of Executive Council, Former Academic Staff College

  • Academic Council Member.

  • Member of North East India Commerce and Management Association.

 

  1. PAPERS PUBLISHED IN REFEREED NATIONAL AND INTERNATIONAL JOURNALS

 

  • Industrialization and its impact on Smallholder Farmer Entrepreneurs: A Comparative Study of Manipur, India, published by Consortium Books Pvt. Limited. ISSN: 0973-1369, 2018 Business Vision, Page no 27-41.

  • Impact of Social Media Influencer on Instagram User Purchase Intention: The Food Industry” Published in the “ Vidyabharati International Interdisciplinary Research Journal (Special Issue)” ISSN 2319-4979, September 2021.

  • Attitude and Intention of University Students Towards an Entrepreneurial Career: An Insight from Manipur University” Vidyabharati International Interdisciplinary Research Journal (Special Issue)” ISSN 2319-4979, September 2021.

 

  1. PAPERS PUBLISHED IN EDITED BOOK

 

  1. India towards 100% Financial Inclusion, in the edited book of A. Rajmani Singh, Empowering Rural India Through Financial Inclusion: A Descriptive Study of Manipur, India, published by Manakin Press Pvt.Ltd, New Delhi, 2020. Page no 321-330.

 

  1. PAPERS PRESENTED IN INTERNATIONAL SEMINARS/ CONFERENCES

 

  1. Impact of COVID-19 on Entrepreneurs and the Adaptation Strategies: An insight from Manipur” at the International Conference –“Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era” on 6th and 7th August 2021 organized by School of Business & Management, CHRIST (Deemed to be University), Bannerghatta Road Campus, Bangalore, India.