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Course Details
S.No Course Name Course Coordinator Name & affiliation Subject No. of Credits Number of Modules Semester in which Course Offered Fresh /*Repurposed course
1 Marketing Management Dr. Nambram Amulkumar, Centre for Entrepreneurship and Skill Development (CESD), Manipur University  Management 3 30   Fresh
Module Details
S.No Title Author name and affiliation Youtube link        
1 Evolution, Nature and definitions of marketing Dr. Nambram Amulkumar https://youtu.be/ID07mpJU4T8        
2 Core Concepts of Marketing, Functions and Importance of Marketing Dr. Nambram Amulkumar https://youtu.be/tj7ASITfLaw        
3 Marketing concepts/philosophies, Selling Vs. Marketing Dr. Nambram Amulkumar https://youtu.be/Okp3WZufoiQ        
4 Need for environmental analysis; nature of marketing environment. Dr. Nambram Amulkumar https://youtu.be/mkeifY-Zw4c        
5 Types of marketing environment; macro and micro; economic, demographic environment and strategies to deal with these different environments. Dr. Nambram Amulkumar https://youtu.be/Hs_ByFmnQEM        
6 Types of marketing environment; social cultural and technical; Political, legal and E-Business environment and strategies to deal with these different environments. Dr. Nambram Amulkumar https://youtu.be/9lZa6ndBFxY        
7 Micro environments: suppliers, distributors consumers and competitors and strategies to deal with these different environments. Dr. Nambram Amulkumar https://youtu.be/Wq5mprKNEBE        
8 Importance of environmental analysis and Indian Marketing environment, Ethical issues in terms of product, pricing, promotional strategies and distribution system, Roles & responsibility and social responsibilities of a marketing manager. Dr. Nambram Amulkumar https://youtu.be/HqIvSxRs9bI        
9 Types of marketing I: Digital; Internet, Affiliate; multi-level marketing. Dr. Nambram Amulkumar https://youtu.be/4J4kx_9f4RI        
10 Types of marketing II: Global and other types of marketing, Evolution of marketing information system. Dr. Nambram Amulkumar https://youtu.be/KmQD6jx2TQI        
11 Marketing and information, The dimensions of marketing information systems. Dr. Nambram Amulkumar https://youtu.be/DT_lmoFu6WM        
12 Marketing information system design and steps in MIS design, Role and importance of MIS Dr. Nambram Amulkumar https://youtu.be/AyYS6WPoFU4        
13 Importance of marketing research; scope, role and objectives of marketing research; Types of marketing research: exploratory, descriptive and causal. Dr. Nambram Amulkumar https://youtu.be/OMCdgG2Q6eo        
14 Process of marketing research-problem identification; definition and characteristics of marketing problems. Dr. Nambram Amulkumar https://youtu.be/8pj4D_BrRGE        
15 Developing a market research plan, research design. Dr. Nambram Amulkumar https://youtu.be/LHQUPqh4CBg        
16 Collection of data: sources of data, methods of data collection. Dr. Nambram Amulkumar https://youtu.be/x9p3-lwYQos        
17 Analysis of collected data. Dr. Nambram Amulkumar https://youtu.be/OAEfy1u6egw        
18 Preparation of research report, Types of scales. Dr. Nambram Amulkumar https://youtu.be/YO5o-8EDfQE        
19 Consumer behaviour defined; why study consumer behaviour. Dr. Nambram Amulkumar https://youtu.be/M1GWuwe4xF0        
20 7O’s framework; kotler’s consumer buying behaviour model, Factors influencing consumer behaviour. Dr. Nambram Amulkumar https://youtu.be/ShNB0Jc24XY        
21 Stages of consumer buying process Dr. Nambram Amulkumar https://youtu.be/6LqjqWzgbmk        
22 Participants in the buying process and various groups interested in consumer behavior, Organisational buyer behaviour and its nature; difference between personal consumer and industrial consumer Dr. Nambram Amulkumar https://youtu.be/HV2_ZimBqBc        
23 Stages of industrial buying process, Factors influencing industrial buying behaviour Dr. Nambram Amulkumar https://youtu.be/IAwp4WJW3So        
24 Consumerism and public issues, Types of buying behaviour, Different types of buying motives, Consumer market in India Dr. Nambram Amulkumar https://youtu.be/Xw8T7SVwQd8        
25 Market segmentation concept and importance, Criteria and bases for market segmentation. Dr. Nambram Amulkumar https://youtu.be/aOAL32f0Hu8        
26 Segmentation of markets for industrial goods, segmentation bases for institutional markets. Dr. Nambram Amulkumar https://youtu.be/ZHLzMZ980nM        
27 Guidelines for selecting Target market, approaches to target market. Dr. Nambram Amulkumar https://youtu.be/eBqI2VDyCSY        
28 Positioning of product and services; importance and effective positioning. Dr. Nambram Amulkumar https://youtu.be/11QyMT8IYuA        
29 Positioning process, Market Repositioning. Dr. Nambram Amulkumar https://youtu.be/PDvy0oDRtjQ        
30 Product Differentiation Vs Market Segmentation, Contemporary Issues In Marketing Dr. Nambram Amulkumar https://youtu.be/dvIKMk1IIdU